All salespeople, sales managers, and sales support personnel.

Every e-mail or letter to a customer is a chance to reinforce a key message and move the sale forward.

In Write to Sell™, individuals master ways to organize their thoughts and compose high-impact messages – clear, sincere, personal, efficient, and correct. Using information about their customers and prospects, individuals compose real letters and emails, and receive supportive feedback from peers and the Instructor. Individuals walk away with the core skills for written sales interactions, as well as several effective, goal-driven messages.

• Increased associate confidence in approaching sales-writing tasks.
• Less time in composing messages for customers and prospects.
• Increased sales productivity through more effective sales correspondence and other critical documents.
• Fewer problems with customers due to unclear writing.
• Greater control of organizational messages through a standardized set of core writing skills.
• Improved customer perception of a professional sales force and sales support staff.

This program may be delivered at your site by our instructor or at your site by your certified instructor.

This program incorporates proven ways to transfer knowledge and skills to the workplace. Enhanced reinforcement tools and processes are also available.