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A Communispond Case Study summary

When your executives need to project a positive, competent image before a Congressional committee

Client

A Leading Manufacturing Company

Business Issue

During a Congressional investigation, the client’s product was found to be defective, resulting in loss of life and potential cancellation of a high-profile government project. Called before a Congressional committee, the executives gave a poor account of themselves. They knew they’d be recalled and wanted to project a more positive, competent image the next time. Legal censure could mean the end of the company.

Communispond Solution

Using videotape of the first testimony, Communispond coaches worked with the executives to identify areas of strength and weakness. Using role-play and videotape assessment, they set out to:

• Define their official corporate responses
• Defend their decisions
• Clearly explain decision making processes and priorities
• Dramatically improve their corporate and personal images

Result: The Company was found innocent of liability and spared millions of dollars in liability claims and lost business.