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A Communispond Case Study Summary

When your managers have to deliver a presentation for your top clients

Client

A major Insurance Company

Business issue

The management team of a big insurance company was hosting a major marketing event their top clients. Approximatively a 100 people showed up for this event at a Mid-Town Hotel in New York. The morning session was a case study presented by a Harvard Business School Professor, followed in the afternoon by a company presentation regarding their products/services.

The younger members of the Management Committee were displeased with their regular, "canned" presentation. They thought the visuals were too complex, and not understandable, and felt very uncomfortable with the whole concept

Communispond Solution

We were called in "blind", initially for a half day, to listen to the presentation and give them feedback. The feed back resulted in Communispond spending 3 days of rebuilding the presentation with management team, on site. The 3 days also included a full presentations skills training with practice at the hotel, and a meeting with the hotel's A/V personnel.

Results: Presentation and visuals were received well by the audience; the team got very good feed back. The amount of business generated from this event was 25% higher then at previous, similar events